Desperate or brilliant? Microsoft's latest move in search

This is recent - Microsoft reportedly proposes to give back some money to users who search via its sites, going by the CPA model (Click Per Action), i.e. after they actually end up buying something via clicking on one of the ads they get to see during the search.

There's been a wide range of reactions to this move, on the Net, from quite negative to positive. Here are some:

Alley Insider

Search Engine Land and Search Engine Land again

CNet News.com

GigaOm

Forbes.com's Wendy Tanaka

TechCrunch's latest post on it - they had a few before - see the links in above post.

As this Bob Marley song goes (video below), "time alone will tell" whether it's a good move or not ...

Vasudev Ram - Dancing Bison Enterprises